Brand and Creative Marketing Strategist with over 7 years of professional experience across a multitude of industries including tech, ride-sharing, real-estate, financial services, sports and entertainment.

Develop and execute comprehensive brand and marketing strategies that increase brand awareness, market share, and customer acquisition, through creative storytelling.

Oversee the development of brand guidelines across 4 different brands for consistency across creative, messaging, and product development.
Establish and maintain relationships with internal and external industry stakeholders across partnerships, licensing, procurement, legal, and agency partners.
Lead key product launches including the Sports Illustrated Casino brand (app), Sports Illustrated Live Dealer, and 888 Casino in Ontario.

Develop full-scope social media marketing strategies + content for various clients including Pier 57 and Halsey Newark.

Collaborated with Acquisition Strategy, Product, and Leadership Teams and unique external partners to develop new and enhanced product refreshes/go-to-market strategy across the Premium Charge portfolio, focusing on value injection and accelerating customer affinity. Partnership work included Uber, Resy, Disney, Delta, Walmart, Hilton, Equinox and more.

Developed marketing strategies for top NYC real estate brokers allowing them to maximize their budget effectiveness against tactics to grow their business and achieve their goals; this included branding, print advertising, digital, social, direct mail, video, paid media. Added significant value to 100+ Compass brokers, leading to business won and listings sold/rented.